CREATIVE CIRCLE AWARDS: September and October 2014 Results

The Sept/Oct Creative Circle Awards was held at King James in Cape Town this month. Thanks to the Capetonians for a great turnout as usual and to Al and his team (Garp The Great Dane included) for being most excellent hosts.

Justin Gomes,
Creative Circle Chairperson

VIEW COMMENTS FROM THE CHAIRPERSON: ALISTAIR KING, CHIEF CREATIVE OFFICER AT KINGJAMES.

PRINT WINNERS

1. YELLOW PAGES YELLOWPAGES.CO.ZA “DURBAN /
BROOKLYN CLARENS” – 360EIGHT
2. HONDA GENUINE PARTS “RESTAURANT / FLIGHT / BOSS / THEATRE” – DDB SA
3. DISTRICT SIX MUSEUM 20TH BIRTHDAY “HERITAGE DAY-MOCK
NEWSPAPER” – OGILVY & MATHER CT

EXPERIENTIAL WINNERS

1. BRANDHOUSE JOHNNIE WALKER “MEET YOUR MATCH” – KINGJAMES CT
2. VOLKSWAGEN POLO “POLO TAG” – OGILVY & MATHER CT
3. SANLAM “ONE RAND MAN” – KINGJAMES CT

RADIO WINNERS

1. CALTEX DRIVE SAFE INITIATIVE “POLICE SIREN” – Y&R SA
2. VOLKSWAGEN TEXT & DRIVE – PATIENCE “NEWS / DRESS / DINNER” – OGILVY & MATHER CT
3. MULTICHOICE DSTV EXPLORA “SMEAGOL / DARTH / SCARFACE” – OGILVY & MATHER JHB

FILM WINNERS

1. CHICKEN LICKEN BIG JOHN “TRUCKER” – NET#WORK BBDO
2. MONDELEZ CADBURY DIARY MILK “TRIPLETS” – OGILVY & MATHER JHB

OUTDOOR WINNERS

TO FEW ENTRIES – HELD BACK UNTIL THE NEXT MONTHLY AWARDS T

COMMENTS FROM THE DIGITAL CHAIRPERSON: BRIAN CARTER, EXECUTIVE CREATIVE DIRECTOR AT LIQUORICE

There was some great work entered into this quarters Creative Circle awards. It’s great to see the digital work in South Africa maturing. There were some good debates had over the work and ultimately 3 deserving winners were chosen.

 

ONE-RAND.093420

1. Sanlam “One Rand Man” – King James CT
This campaign captured South Africa’s imagination and hearts. It was great to see how a relatively uninteresting topic could be made entertaining through a great narrative. Branded content at it’s best.

 

SOCIAL-FEED.093559

2. Peninsula School Feeding Association “Social Feed” – HelloComputer
Great idea. A simple, well executed concept with the capacity to create change. Definitely one to watch in the future. We felt this platform has massive potential, but at this stage too early to gauge it’s success with relatively low results.

 

UNITE-JOBURG.093709

3. Adidas “Unite Joburg” – Publicis Machine
The judges loved the simplicity of the ticket seeding idea. We felt it really reflected the nature of the adidas originals brand to distribute the tickets in this way. Everything from the ticket seeding to the post event gallery was in tune with the brand. Each digital channel was well executed.

I think it’s also worth mentioning that there was a beautifully crafted website entered for PPS, which would definitely win something at a craft level.

ADVERTISING JUDGING PANEL

ALISTAIR KING (CHAIRPERSON)
KING JAMES CT

MICHAEL LEES ROLF
FOXP2

GARETH MCPHERSON
PUBLICIS MACHINE

MIKE BARNWELL 
FCB CT

LIVIO TRONCHIN 
DERRICK

ALISTAIR MORGAN 
LOWE & PARTNERS

JACQUES MASSARDO
OGILVY & MATHER CT

GARETH COHEN 
Y&R SA

WALLACE SEGGIE 
360EIGHT

KELLY PUTTER  
BLETCHLEY PARK

DIGITAL JUDGING PANEL:

BRIAN CARTER (CHAIRPERSON) 
LIQUORICE

JAKE BESTER 
PUBLICIS MACHINE

CHRIS RAWLINSON 
OGILVY & MATHER CT

MIKE BEUKES  
SAATCHI SYNERGIZE

JOHAN SCHWELA 
140 BBDO

FULL CREDITS

PRINT
1. YELLOW PAGES YELLOWPAGES.CO.ZA ‘DURBAN / BROOKLYN / CLARENS’
360EIGHT

CREATIVE DIRECTOR: WALLACE SEGGIE
ART DIRECTOR: SEAN KILLIAN / CANDICE LIND
WRITER: MARCELLE DU PLESSIS
PHOTOGRAPHER: STOCK

 

2. HONDA GENUINE PARTS ‘RESTAURANT / FLIGHT/BOSS / THEATRE’
DDB SA

EXEC CREATIVE DIRECTOR: LIAM WIELOPOLSKI
ART DIRECTOR: NICOLA WIELOPOLSKI / MELISSA GRUNDLINGH
WRITER: LAWRENCE KATZ
ILLUSTRATOR: MELISSA GRUNDLINGH

 

3. DISTRICT SIX MUSEUM TWENTIETH BIRTHDAY ‘HERITAGE DAY-MOCK NEWSPAPER’
OGILVY & MATHER CT

CHIEF CREATIVE OFFICER: CHRIS GOTZ
ART DIRECTOR: TANIA BARKER
WRITER: ALISON HINGLE
RETOUCHER: ERIKA STAUDACHER
PRINT PRODUCTION: CISKA VISSER / LARA BOTHMA

 

EXPERIENTIAL
1. BRANDHOUSE JOHNNIE WALKER ‘MEET YOUR MATCH INTEGRATED’
KINGJAMES CT

CHIEF CREATIVE OFFICER: ALISTAIR KING
EXEC CREATIVE DIRECTOR: DEVIN KENNEDY / MATT ROSS
CREATIVE DIRECTOR: MICHAEL WILSON / IVO BRODNIK
ART DIRECTOR: CAMERON WATSON / HAZEL SCRIMGEOUR
WRITER: MICHAEL WILSON
PRODUCTION COMPANY: NARRATIVE TRUTH / HAMMER LIVE BRANDS
PHOTOGRAPHER: MICHAEL LEWIS / NICK VAN REENEN / FRANCIS KROON / DAYNE MALAN
DEVELOPERS: TIM SMITH / IVO BRODNIK / DAAN DE MEYER

 

2. VOLKSWAGEN ‘POLO TAG’
OGILVY & MATHER CT

CHIEF CREATIVE OFFICER: CHRIS GOTZ
CREATIVE DIRECTOR: NICHOLAS WITTENBERG
ART DIRECTOR: MATTHEW PULLEN
WRITER: DEAN PARADISE / KATE DESMARAIS
DIGITAL: ANDREW PULLEN / NEIL WHITE
PRODUCTION COMPANY: GEOMETRY GLOBAL

 

3. SANLAM ‘ONE RAND MAN’
KINGJAMES CT

CHIEF CREATIVE OFFICER: ALISTAIR KING
EXEC CREATIVE DIRECTOR: DEVIN KENNEDY / MATT ROSS
CREATIVE DIRECTOR: MICHAEL WILSON
ART DIRECTOR: CAMERON WATSON
WRITER: MICHAEL WILSON
PRODUCTION COMPANY: ARCADE, DIRECTOR
EDITOR: ROB SMITH,
PROD. WILL NICHOLSON
SOUND STUDIO: PRESSURE COOKER
DIGITAL
CREATIVE DIRECTOR: DAN PINCH
ART DIRECTOR: HAYLEY MOORE
CONTENT MANAGER: ANNA-MART FOURIE

 

RADIO


1. CALTEX DRIVE SAFE INITIATIVE  ‘POLICE SIREN’
Y&R SA

CHIEF CREATIVE OFFICER: GRAHAM LANG
EXEC CREATIVE DIRECTOR: RUI ALVES
CREATIVE DIRECTOR: BIBI LOTTER / JACQUES SHALOM
WRITER: JASON MURISON / ANDRE VRDOLJAK / LEON CURLING HOPE
PRODUCTION COMPANY: SONOVISION & 94.7 HIGHVELD STEREO
AUDIO ENG: PAUL GEDDES / SBU MALOPE
VOICE ARTIST: RADIO DJ’S / MAC G ZWELI

 

2. VOLKSWAGEN TEXT & DRIVE – PATIENCE ‘NEWS / DRESS / DINNER’
OGILVY & MATHER CT
CHIEF CREATIVE OFFICER: CHRIS GOTZ
WRITER: TARYN SCHER / ROSS NIEWENHUIZEN
PRODUCTION COMPANY: WE LOVE JAM
AUDIO ENG: GRAHAM MERRIL

 

3. DSTV EXPLORA ‘SMEAGOL / DARTH / SCARFACE’
OGILVY & MATHER JHB

EXEC CREATIVE DIRECTOR: MARIANNA O’KELLY / NEO MASHIGO
WRITER: DAVID KRUEGER / MOLEFI THULO / TAMMY RETTER
PRODUCTION COMPANY: STERLING SOUND
AUDIO ENG: LORENS PERSSON
VOICE ARTIST: MICHAEL MCCABE / JAMES ALEXANDER / TONY FRIDJHON

 

FILM

1. CHICKEN LICKEN BIG JOHN ‘TRUCKER’
NET#WORK BBDO

EXEC CREATIVE DIRECTOR: JENNY GLOVER / BRENT SINGER
ART DIRECTOR: GREIG WATT
WRITER: JARED OSMOND
PRODUCTION COMPANY: YOUR GIRLFRIEND
DIRECTOR: TREVOR CLARENCE
EDITOR: SAKHI BERG
AUDIO ENG & DES: LOUIS ENSLIN

 

2. CADBURY DAIRY MILK ‘TRIPLETS’
OGILVY & MATHER JHB

CHIEF CREATIVE OFFICER: CHRIS GOTZ
EXEC CREATIVE DIRECTOR: MARIANA O’KELLY/NEO MASHIGO
CREATIVE DIRECTOR: PETER LITTLE
ART DIRECTOR: SIBUSISO SITOLE
WRITER: TERRY MCKENNA
PRODUCTION COMPANY: VELOCITY AFRICA
DIRECTOR: ADRIAN DA SA GARCES
EDITOR: SAKIE BOTHA
AUDIO ENG & DES: ALUN RICHARDS

 

DIGITAL

1. SANLAM ‘ONE RAND MAN’
KING JAMES GROUP

CHIEF CREATIVE OFFICER: ALISTAIR KING
EXECUTIVE CREATIVE DIRECTOR: MATT ROSS / DEVIN KENNEDY
CREATIVE DIRECTOR: MICHAEL WILSON
ART DIRECTOR: CAMERON WATSON
DIGITAL CREATIVE DIRECTOR: DAN PINCH
DIGITAL ART DIRECTOR: HAYLEY MORE
DIGITAL CONTENT MANAGER: ANNA-MART FOURIE
COPYWRITER: MICHAEL WILSON / MATTHEW STONE (SOCIETY)
PRODUCER: KATHI JONES
ACCOUNT DIRECTOR: SHERILEE COOK / TARYN WALKER / KELLY MAY (SOCIETY)
PRODUCTION COMPANY: ARCADE
DIRECTOR: ROBERT SMITH
EDITOR: ROBERT SMITH
PRODUCER: WILL NICHOLSON
SOUND STUDIO: PRESSURE COOKER
PR: LAUREN VOLMINK (ATMOSPHERE) / ANIKA THERON (ATMOSPHERE)

 

2. PENINSULA SCHOOL FEEDING ASSOCIATION ‘SOCIAL FEED’
HELLOCOMPUTER

GROUP EXECUTIVE CREATIVE DIRECTOR: MARK TOMLINSON
EXECUTIVE CREATIVE DIRECTOR: SIMON SPRECKLEY
CREATIVE DIRECTOR: CAMILLA CLERKE / EMILE ROHLANDT
DESIGNER: SAM WELLS
WRITER: CAMILLA CLERKE
GROUP TECHNICAL DIRECTOR: SAMUEL GOLDENBAUM
LEAD DEVELOPER: PHILIPPE FOWLER
ANIMATION & 3D: GRANT CAMPBELL/DILLAN FULLER
BUSINESS UNIT DIRECTOR: ROBYN GIBSON
PROJECT MANAGER: MARIO PINTO
MEDIA DIRECTOR: KLAUS GERMANN

 

3. ADIDAS ORIGINALS ‘UNITE JOBURG’
PUBLICIS MACHINE

MEDIA AGENCY: SSHADOWORKSS
COPYWRITER: NEIL MEYER
ART DIRECTOR / DESIGNER / ILLUSTRATOR: ANDREW RINGROSE
GROUP ACCOUNT DIRECTOR: LAUREN BRABANT
ACCOUNT MANAGER: KATE JACKSON
STRATEGY DIRECTOR: MARC HORNE
EXECUTIVE CREATIVE DIRECTOR JAKE BESTER / GARETH MCPHERSON
DEVELOPER: BEVAN CHRISTIANS