Creative Circle kicks off 2018 with monthly award winners

Back row (left to right)

Charles Foley


Creative Director

Kabelo Moshapalo

TBWA Johannesburg

Executive Creative Director

Vanessa Moodley

The Niche Guys

Group Head: Social

Paul de Klerk


Chief Creative Officer

Jonathan Bain

Bain & Bunkell

Executive Creative Director

Rob Mclennan

King James 11

Executive Creative Director

Tlamelo Letebele

Y&R Johannesburg

Senior Art Director

Portia Mamosebo

M&C Saatchi Abel Johannesburg


Laura Maggs

Fairy Famous


Front row (left to right)

Aisha O’Reilly


Art Director

Brinke van Zyl


Associate Creative Director

Annette de Klerk

Net#work BBDO

Senior Copywriter

Nicole Solarsh

House of Brave

Senior Copywriter

Johannesburg – The Creative Circle which promotes creativity in advertising in South Africa, has announced its winners for work flighted between September to December 2017.

Winners were announced after a full day’s judging hosted by Jury President and Executive Creative Director of King James II, Rob Mclennan, at their new offices in Parktown, Johannesburg.

In addition to Mclennan, the judging panel included 12 representatives from Creative Circle member agencies:

  • Jonathan Bain, Executive Creative Director, Bain & Bunkell
  • Annette de Klerk, Senior Copywriter, Net#work BBDO
  • Charles Foley, Creative Director, Halo
  • Paul de Klerk, Chief Creative Officer, Etiket
  • Tlamelo Letebele, Senior Art Director, Y&R Johannesburg
  • Laura Maggs, Copywriter, Fairly Famous
  • Portia Mamosebo, Copywriter, M&C Saatchi Abel JHB
  • Vanessa Moodley, Group Head: Social, The Niche Guys
  • Kabelo Moshapalo, Executive Creative Director, TBWA Hunt Lascaris
  • Aisha O’Reilly, Art Director, Cheil
  • Nicole Solarsh, Senior Copywriter, House of Brave
  • Brinke van Zyl, Associate Creative Director, Duke

Creative Circle has a renewed focus on talent development within the South African advertising industry. Mclennan says that although in the past the judging panel comprised senior creatives, the Creative Circle has started to include younger colleagues in the judging process.

He says, “It’s vital for young creatives to be in the room which is why Creative Circle judging is the perfect training ground to provide young creative talent the opportunity to assess what makes for outstanding work.”

Entries are judged on innovation, quality and relevance to the brand, target audience and chosen media.

The categories judged were Outdoor and Out of Home; Print; Radio; Television, Video & Cinema; Digital; Experiential; and Integrated Campaign.

The Creative Circle represents advertising agencies, and only Creative Circle members are eligible to enter the awards.

All the winners are listed in the table below, and work can be viewed online.

All monthly winners are shortlisted for the Ad of the Year Awards which will take place in March 2018.

Entries for work flighted from January to February 2018 will open on 5th March 2018 and close on 12th March 2018. Entries will be judged on 5th April 2018.

Judging period: September – December 2017

CategoryEntry AgencyPrizeBrandTitle
Television, Video & CinemaFCB Joburg1stSouth African TourismBheki The uMbacu Maker
Television, Video & CinemaThe Odd Number2ndBrand South AfricaDala What You Must
Television, Video & CinemaJoe Public United3rdBrothers For LifeThe Choice is Yours
PrintThe Open Collaboration3rdBMWRockstar
Television, Video & CinemaThe Odd Number2ndBrand South AfricaWe're Not About That
Television, Video & CinemaJoe Public United3rdMahindraHeavy
Television, Video & CinemaConnect Joe Public2ndChicken LickenIcelandic Boy
Television, Video & CinemaKing James II3rdKweséThe Great Escape
Outdoor & Out of HomeBlack River FC2ndM-Net Channel 101Come for the food. Stay for the drama
Television, Video & CinemaTBWA\Hunt Lascaris Johannesburg1stJoburg BalletRain Must Fall
Television, Video & CinemaOgilvy Cape Town2ndNSRI (National Sea Rescue Institute) My Dad
Television, Video & CinemaFoxP2 Advertising3rdSter KinekorThe Reign of Ian
RadioOgilvy Johannesburg2ndAbInBevThe Pinky Ring Guy
Digital & InteractiveKing James II2ndFood & Trees for AfricaSetRight
Digital & InteractiveNet#work BBDO2ndMercedes-Benz50 years of AMG
Digital & InteractiveFCB Cape Town3rdCansaTestimonials Social Media Campaign
Digital & InteractiveFoxP2 Advertising3rdNational Geographic Kids MagazineBlack Friday
Digital & InteractiveThe Jupiter Drawing Room Cape Town3rdBurger King South AfricaReplace Your Vleis
ExperientialKing James II1stSiemensThe Siemens Air Drop
ExperientialM&C Saatchi Abel2nd10X InvestmentsCar Rental
ExperientialCULLINAN3rdAbsa/BarclaysGive Art Life
ExperientialNORTH VCA3rdPolycoPacka-Ching
IntegratedCULLINAN3rdAbsa/BarclaysGive Art Life