How Rankings Are Calculated


How The Creative Circle Rankings Are Calculated

The Creative Circle endorses the following awards: Cannes, D&AD, Loeries, One Show and the CC Award of the Year, and assigns points only to these shows.

The rankings are calculated as follows:

  1. The agencies are allocated points for each award in each show, and the points may vary from show to show, depending on the individual show’s points system and relative weighting of the awards.
  2. Cannes and the Loeries calculate points for their shows using a weighted system based on the award breakdown. Where the CC does not get provided a ranking from the show (D&AD, One Show & CC Award of the Year), the CC calculates the ranking using the Cannes point assignments.
  3. After the points are calculated for each show, the Creative Circle uses a “Formula One” points style system:
    The Top 10 agencies in each show are given weighted points, depending where they came in the show, as follows:
    1st place: 25 points
    2nd: 18 points
    3rd: 15 points
    4th: 12 points
    5th: 10 points
    6th: 8 points
    7th: 6 points
    8th: 4 points
    9th: 2 points
    10th: 1 points
  4. This allows for a fair measure across different shows: The agency that comes first at Cannes gets 25 points, and the agency that comes first at the CC Award of the Year gets 25 points.
  5. Wherever there is a tie, both agencies get the same points, and the next in line is skipped. E.g.If there is a tie for 3rd place, each agency gets 15 points and the next agency is 5th, not 4th.
  6. If two or more agencies share a credit, the points are divided.

Point Allocation For Individual Shows

Grand Prix = 10 points
Gold = 7 points
Silver = 5 points
Bronze = 3 points
Shortlist = 1 point

One Show
Best of Show = 10 points
Gold = 7 points
Silver = 5 points
Bronze = 3 points
Merit (in annual) = 1 point

Black Pencil = 10 points
Yellow Pencil = 7 points
Graphite Pencil = 5 points
Wood Pencil = 3 points
Merit (if applicable)

CC Award of The Year
First place = 7 points
Second place = 5 points
Third place = 3 points

A full breakdown of the Loeries points system can be found here

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