26 January 2015


Greetings Creative Circle members

I hope you’ve had a good break and are returning fresh for the fight.



Now that we’ve all settled in, I’m proud to announce we’re kicking off 2015 with a new, improved Creative Circle website. For the first time in Creative Circle history, you’ll be able to upload Creative Circle Awards Of The Month digitally. No more CD’s, no more DVD’s and definitely no more faxes. I’m particularly excited we’re using The Loeries entry system, so you won’t have to re-upload your Creative Circle Award Of The Month entries for The Loeries, and if you’ve entered your work in The Loeries, you won’t have to re-upload it for Creative Circle Award Of The Month. Yes, we’re saving you time, saving you money, putting you first.

A big thank you to Julie Maunder, our Creative Circle Head Of Content, and Andrew Human, Loeries CEO, for playing so nicely together to make this happen. We’ll also be using the Loerie judging system, so I-Pods will be replacing pens, pencils and paper. Next stop, Creative Circle hover-boards.





On our website, you’ll see the launch of our Champions of Creativity initiative which aims to shine a light on marketers who have effectively used creativity as a business tool. Our inaugural Champion Of Creativity is Geoff Whyte, the current CEO of Nando’s. Geoff is a marketer whose consistent creative track record speaks for itself and you’ll be able to view all his work on our site. Geoff sums up the the relationship between creativity and profitability perfectly when he says,

“As a marketer, your job is to drive sustained growth in profit. In order to do this, you need to influence how consumers behave – by changing how they perceive your brand. To make this happen you need to break out of the ordinary. You will never change what people believe by showing them something similar to what they’ve seen a thousand times before.”

If you’d like to submit the name and case studies of a marketer who you believe has effectively used creativity as a business tool over a sustained period of time, please e-mail Arlene at



As we know, selling creative work is one thing but navigating your way through the process to achieve the desired end result can be a minefield in itself. To help make the journey easier for both marketers and agencies, we’ve created Creative Circle endorsed Better Practices relating to the pitch, strategy, production and research process. I’d like to thank industry thought leaders Gillian Rightford, Katherine Tripp, Stephanie Safari and Julie Zander for giving of their time to help launch the initiative. Once again, if you know of any industry thought leaders who can help marketers and agencies successfully navigate specific processes, pleases submit their names and area of expertise to





The better we can make the case for creativity amongst the marketing fraternity, the easier it will become to sell the kind of category-redefining work that transforms our clients’s businesses, so you’ll find a section titled “Creativity For Business” where we house creative case studies from agencies that have won Loerie Effectiveness Awards.

The website will be a constant work in progress, so if you have any ideas or suggestions as to how we can improve it, once again e-mail



January will also see the introduction of the Integrated category for the first time at the Creative Circle Awards and to get the ball rolling, any Integrated campaign that ran in the last six months will be eligible for entry. Below is the schedule for the 2015 Creative Circle Awards, complete with deadlines, judging dates and the months that feature Integrated, Experiential and Digital.

Please save the date: AD OF THE YEAR will be held on the 4th of March. Invites to follow shortly.




Finally, they always tell the Chairman to tell you about the increase in subs but having outlined what 2015 holds in store for the Creative Circle and its 66 member agencies, I don’t mind telling you there is a nominal 10% increase in fees which is broken down as below.




Keep fighting the creative fight,


Justin Gomes.
Creative Circle Chairperson.