This year saw a tie between the Association for Communication and Advertising (ACA) and Creative Circle as the most-admired industry organisation.
The ACA is the official representative body of South Africa’s communications profession. It organises the annual APEX Awards and members are expected to subscribe to its transformation charter, pitch guidelines and the ASA code of advertising practice.
The Creative Circle has made significant gains under the leadership of Justin Gomes (whose term ended in December 2015). It’s moved closer to the Loeries, which dovetails with its own mission to “promoting creativity as a business resource and maintaining high levels of creativity in the SA advertising industry.”
In 2014, the ACA was the most-admired industry body by a good margin.