21 October 2014

On October 23, the first graduates of The Power of 50 programme will present the culmination of their year-long journey to becoming creative professionals. Entitled Ke Nna Mang? | Who am I?, it displays the talent available on Jozi’s doorstep and lays bare the identity of the Johannesburg youth culture.

The exhibition takes place on the 23rd of October at 6:30pm, at Bjala Square, 28 Madison street, Jeppestown – and is essential viewing for anyone on the lookout for raw, determined talent.

The Power of 50 was established this year, by Umuzi Photo Club in collaboration with the Creative Circle, in response to two major hurdles facing the creative industry: access to creative education, and transformation of the sector. The Power of 50 is a one-year tertiary programme that prepares 50 young people from eKasi to join the creative economy.  Umuzi, in partnership with Vega School of Branding and the DaVinci Institute,  provides formal training coupled with an intense internship at some of Jozi’s hottest creative agencies.

The programme is supported by Investec Bank, in line with the financial institution’s firm belief in programmes that help young people to become economic participants in South Africa.

The first intake was recruited in January this year, and has just completed their twelve-week internship at agencies including BlackRiverFC, FCB, Joe Public, Native, Net#work BBDO, Ogilvy & Mather, TBWAHuntLascaris and Y&R.

Andrew Levy, MD of Umuzi Photo Club, explains that these internships are quite different from the normal, ‘get the coffee’ internships. “Our students were given a brief at the beginning of the internship, and together with mentors at the agency, they each delivered a piece of work. This year, the brief was Ke Nna Mang? | Who Am I? and the final pieces will be showcased in our exhibition.”

For more detail on the exhibition, go to


If you are an agency and interested in interviewing any of the Power of 50 students for full time positions or paid internships as Graphic designers, Art Directors, Strategists, Insight managers, or Photographers please email or call Andrew on +27 82 941 0234

Applications for the 2015 programs are now open to South Africans, from eKasi, aged between 20 and 25. If you have a matric and have your eye on a career in the creative industry, please go to